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Ideal Clients…Partners In Your Professional Service Business
Clearly, ideal clients are ready, willing and able to pay us for our help in making the changes they want. Provided we deliver the agreed services and expected value, clients pay the fees for our...
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3 Good Things About Losing An ‘Important’ Client
What makes one client appear more important than the others? Personally, I think all clients are important. If we have taken the time and energy to qualify and accept them as ideal clients, does that...
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What Is the Real Benefit You Deliver to Clients?
Sometimes we are so enamored by our work that we misunderstand the real benefit of our services. My former dentist consistently demonstrated this phenomenon. Frequently, after completing a filling or...
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To Help Grow Your Business, Understand Your Competition
For professionals, our competitors are not the enemy to be overcome, vanquished and destroyed. Our Competitors Are Much Like Us Like us, most of our competitors work hard at trying to help clients make...
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